Athletic and performance brands in malls
Nike, Adidas, Lululemon, Under Armour, Foot Locker, Athleta and the rest of the performance wall. Mall stores carry the current line at list price; the discounting is displaced entirely into the factory network.
How the discount works here
52ThinAssume list price in the mall, with the exception of end-of-season footwear walls. Factory stores run near-permanent extra-percent-off weekends on top of a 25-50% ticket, and the clearance wall at the back is where the 50%+ cuts sit.
- 0–39 · Full ticket — Barely below mainline — buy only if you need it today
- 40–54 · Thin — 10–25% off — worth a look on a trip you're already making
- 55–69 · Fair — 25–40% off — a normal, honest outlet saving
- 70–84 · Strong — 40–55% off — plan the drive around a sale weekend
- 85–100 · Deep — 55%+ off on clearance racks — the top of the market
Deepest discounters in this category
- Dick's Sporting Goods21-41%52
- Nike items21-41%51
Malls with the most athletic & performance brands
Centers ranked by how many brands from this hub they carry.
- Concord Mills1 brands
- Portland International Duty Free1 brands
Athletic & performance brands in the directory
Each brand page lists every mall carrying it, plus the outlet saving on the same label.
Price level by brand — athletic & performance
Where each brand sits in the market, and the usual gap between its mall and outlet pricing.
| Brand | Price level | Typical outlet saving | In-mall discounting |
|---|---|---|---|
| Dick's Sporting Goods | Mid-range | 25-50% below full-line | Frequent promotions in-mall, so the outlet gap narrows. |
| Nike items | Mid-range | 25-50% below full-line | Frequent promotions in-mall, so the outlet gap narrows. |
Price-check athletic & performance buys
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