Outlets of Des Moines is an outlet shopping destination in Altoona, Iowa, with roughly 50+ outlet and factory stores. Shoppers know it for conveniently located, near adventureland. The center is run in the independent outlet format, so expect brand-operated factory stores with everyday markdowns plus deeper clearance sections toward the back of each unit.
How the center is laid out wing by wing, then the official plan and store directory as Outlets of Des Moines publishes them, plus the center plotted from its published address so you can judge the approach and parking before you drive.
The high-traffic anchor wing — biggest units, deepest clearance walls.
Nike
The long run of mid-market fashion units through the middle of the center.
Old Navy · Gap
Shoes, luggage and accessories, typically opposite the apparel run.
Famous Footwear · Claire's · Rack Room Shoes
Family, homeware and beauty units, often nearest the family parking.
Bath & Body Works · Carter's
Where the center lists its food — worth pinning as the halfway break.
Food Court · Starbucks
Open-air village · Open-air blocks arranged around a central walk, with surface parking wrapping the outside — the nearest lot to your first wing saves the most steps. This diagram groups the 10 stores and dining spots Outlets of Des Moines publishes (50+ in total) into the wings shoppers walk in. It is a navigation aid, not a surveyed floor plan — for exact unit numbers use the operator's own published center map linked below.
The center publishes its own map and directory on its site.
outletsofdesmoines.com →
Opens the center's published location so you can pick an entrance before you set off.
openstreetmap.org →
Center map and store directory published by Outlets of Des Moines as promotional material for shoppers. Maps, plans and tenant lists remain the property of Outlets of Des Moines; we link to the original pages rather than reproduce them. Plotted positions on our own map come from OpenStreetMap contributors, ODbL.
Every promo period we can date at Outlets of Des Moines, laid out by month, so you can see which weeks are discounted and which are quiet.
No dated promo period on this month yet
1 period · 3 of 31 days discounted (10%)
Columbus Day weekend clears autumn stock before the holiday sets arrive · 10 Oct 2026 – 12 Oct 2026
2 periods · 4 of 30 days discounted (13%)
Black Friday is the single deepest outlet discount day of the year · 27 Nov 2026 – 29 Nov 2026
Cyber Monday moves the deepest cuts online, including outlet-only lines · 30 Nov 2026
1 period · 6 of 31 days discounted (19%)
Post-Christmas clearance is the best size availability of the winter · 26 Dec 2026 – 6 Jan 2027
1 period · 6 of 31 days discounted (19%)
Post-Christmas clearance is the best size availability of the winter · 26 Dec 2026 – 6 Jan 2027
1 period · 3 of 28 days discounted (11%)
Presidents' Day weekend clears winter remainders before spring sets · 13 Feb 2027 – 15 Feb 2027
1 period · 3 of 31 days discounted (10%)
Memorial Day weekend opens the summer outlet season · 29 May 2027 – 31 May 2027
1 period · 4 of 31 days discounted (13%)
Fourth of July sales cut summer apparel mid-season · 2 Jul 2027 – 5 Jul 2027
Scored on store mix, operator programme and season — then broken down so you can see where the saving comes from.
40–55% off — plan the drive around a sale weekend
Relative crowd pressure through the week. Mon is the calmest run at the racks; Sat is when the queues and car park fill.
Dated sales, events and store openings taken from the center's own pages, each one carrying its source and verification state.
Most outlet centres extend hours and layer a centre-wide percentage on top of store sales. Doorbuster stock is limited and thin on sizes by mid-morning, so the early hours matter more here than in-mall.
From Boxing Day to the first week of January, outlet stores cut winter coats, boots and knitwear hardest. Stock is broken but restocks from mall-store returns land through the first weekend.
The mid-October weekend is the first deep outlet cut of the season. Autumn apparel that has been on the floor since August gets marked down to make room for holiday deliveries.
Outlet brands increasingly run their online clearance in parallel with the store event on Cyber Monday. Price-check before driving: the same previous-season line is often cheaper delivered.
TangerClub is Tanger's free-to-join shopper programme. Members get a digital coupon book, birthday offers and access to member-only weekends; the paid tier adds gift-card perks and lounge access at participating centres.
Signing up for the VIP Shopper Club at any Simon Premium Outlets centre gets you the current coupon set by email plus early notice of centre-wide sale weekends. Bring the confirmation to guest services for the paper booklet.
Mid-February is the last real winter cut. Whatever is left of coats and boots is priced to move, and spring deliveries begin appearing on the same floor.
The long weekend brings centre-wide percentages and the first markdowns on spring apparel. Footfall is high, so hit the anchor brands before midday.
Checked 11 days ago · 12 live entries · 11 verified at source
Dated coverage of this center, its operator and its state, each entry linking straight to the publisher or operator newsroom.
Primark at Mall of America and Uniqlo at Aventura put genuine value pricing inside flagship full-line malls. On basics, an in-mall value anchor can now beat an outlet rail once you price the drive — the outlet advantage is concentrating in branded fashion and footwear.
Pop Mart and comparable collectibles operators appear in new-lease announcements at King of Prussia, Ala Moana and elsewhere this year. These formats hold price and rarely discount, so they lift footfall without adding savings.
Check the online price for the brands on site before you commit in store — every link is tagged.
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Mapped lodging within six miles of the center, closest first, with the nearest airport and a live map search for the wider area.
6 hotels sit within six miles of the center, the closest Broadway Motel at 0.9 mi. Distances are straight-line from the published address, so allow a little more by road.
The center also flags Hotels & lodging (under 5 mi).
Longer bars mean a closer bed. 2 of these are within a mile — close enough to leave the car parked for a second run.
Outlets of Des Moines is generally open 10:00 AM – 8:00 PM Monday to Friday, 10:00 AM – 9:00 PM on Saturday and 11:00 AM – 6:00 PM on Sunday. Holiday hours differ — confirm with the center before travelling.
The center has 50+ stores. We list 8 of the most-searched brands, including Nike Factory Store, Old Navy Outlet, Gap Factory, Bath & Body Works.
It is one of the stronger outlet destinations in Iowa, with savings typically between 25% and 65% off retail. Shoppers rate it for conveniently located and near adventureland. The deepest cuts land on holiday weekends and during end-of-season clearance.
801 Bass Pro Dr NW, Altoona, IA 50009. Nearby: Adventureland (nearby), Downtown Altoona (varies), Hotels & lodging (under 5 mi).
Carryover stock from a brand's mainline is genuinely discounted. Some outlet product is made to an outlet-specific spec, so check the label and compare the online price before committing to a big purchase.
Ask at guest services or the information kiosk for the current coupon booklet, and join the center's VIP club before you arrive — digital coupons often beat the printed book and stack with store promotions.
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