Located in historic Williamsburg near Colonial Williamsburg and Busch Gardens, this outlet center offers 120+ stores making it a perfect addition to a Virginia vacation.
The high-traffic anchor wing — biggest units, deepest clearance walls.
Nike · Under Armour · adidas · ASICS · Columbia · Merrell · New Balance · Oakley Vault · PUMA · Reebok · +7 more
Boutique-format units, usually grouped at one end of the walk.
Coach · Michael Kors · Cole Haan · Kate Spade · Movado Company · Pandora · Swarovski
The long run of mid-market fashion units through the middle of the center.
Polo Ralph Lauren · Aerie · Aeropostale · Alewerks · American Eagle · Ann Taylor · Banana Republic · Becky Bootique · Ben & Jerry's · Boost Mobile · +59 more
Shoes, luggage and accessories, typically opposite the apparel run.
Claire's · Clarks Bostonian · Crocs · HEYDUDE · Journeys · Kay Jewelers · Lids · Rack Room Shoes · Samsonite
Family, homeware and beauty units, often nearest the family parking.
As seen on TV · Bath & Body Works · Build-A-Bear Workshop · Carter's · Fragrance · Gadgets Toys & More · Go! Calendars, Games & Toys · Le Creuset · Perfect Touch Brows · Perfume Hut · +5 more
Where the center lists its food — worth pinning as the halfway break.
Starbucks · Subway
Open-air village · Open-air blocks arranged around a central walk, with surface parking wrapping the outside — the nearest lot to your first wing saves the most steps. This diagram groups the 119 stores and dining spots Williamsburg Premium Outlets publishes (120+ in total) into the wings shoppers walk in. It is a navigation aid, not a surveyed floor plan — for exact unit numbers use the operator's own published center map linked below.
Simon's interactive Premium Outlets center map with store pins and amenities.
premiumoutlets.com →
Every store the center currently lists, with unit numbers.
premiumoutlets.com →
Opens the center's published location so you can pick an entrance before you set off.
openstreetmap.org →
Center map and store directory published by Simon Premium Outlets as promotional material for shoppers. Maps, plans and tenant lists remain the property of Simon Premium Outlets; we link to the original pages rather than reproduce them. Plotted positions on our own map come from OpenStreetMap contributors, ODbL.
No dated promo period on this month yet
1 period · 3 of 31 days discounted (10%)
Columbus Day weekend clears autumn stock before the holiday sets arrive · 10 Oct 2026 – 12 Oct 2026
2 periods · 4 of 30 days discounted (13%)
Black Friday is the single deepest outlet discount day of the year · 27 Nov 2026 – 29 Nov 2026
Cyber Monday moves the deepest cuts online, including outlet-only lines · 30 Nov 2026
1 period · 6 of 31 days discounted (19%)
Post-Christmas clearance is the best size availability of the winter · 26 Dec 2026 – 6 Jan 2027
1 period · 6 of 31 days discounted (19%)
Post-Christmas clearance is the best size availability of the winter · 26 Dec 2026 – 6 Jan 2027
1 period · 3 of 28 days discounted (11%)
Presidents' Day weekend clears winter remainders before spring sets · 13 Feb 2027 – 15 Feb 2027
1 period · 3 of 31 days discounted (10%)
Memorial Day weekend opens the summer outlet season · 29 May 2027 – 31 May 2027
1 period · 4 of 31 days discounted (13%)
Fourth of July sales cut summer apparel mid-season · 2 Jul 2027 – 5 Jul 2027
Scored on store mix, operator programme and season — then broken down so you can see where the saving comes from.
25–40% off — a normal, honest outlet saving
Relative crowd pressure through the week. Tue is the calmest run at the racks; Sat is when the queues and car park fill.
Dated sales, events and store openings taken from the center's own pages, each one carrying its source and verification state.
Most outlet centres extend hours and layer a centre-wide percentage on top of store sales. Doorbuster stock is limited and thin on sizes by mid-morning, so the early hours matter more here than in-mall.
From Boxing Day to the first week of January, outlet stores cut winter coats, boots and knitwear hardest. Stock is broken but restocks from mall-store returns land through the first weekend.
The mid-October weekend is the first deep outlet cut of the season. Autumn apparel that has been on the floor since August gets marked down to make room for holiday deliveries.
Outlet brands increasingly run their online clearance in parallel with the store event on Cyber Monday. Price-check before driving: the same previous-season line is often cheaper delivered.
TangerClub is Tanger's free-to-join shopper programme. Members get a digital coupon book, birthday offers and access to member-only weekends; the paid tier adds gift-card perks and lounge access at participating centres.
Signing up for the VIP Shopper Club at any Simon Premium Outlets centre gets you the current coupon set by email plus early notice of centre-wide sale weekends. Bring the confirmation to guest services for the paper booklet.
Mid-February is the last real winter cut. Whatever is left of coats and boots is priced to move, and spring deliveries begin appearing on the same floor.
The long weekend brings centre-wide percentages and the first markdowns on spring apparel. Footfall is high, so hit the anchor brands before midday.
Checked 11 days ago · 10 live entries · 10 verified at source
Simon has confirmed expansion and redevelopment work across its Premium Outlets portfolio, adding gross leasable area and swapping in higher-tier tenants. For shoppers the practical effect is a wider designer roster and, during construction, changed parking and entrances.
The North center continues to trade as the designer-heavy half of the Las Vegas outlet pair, and its tenant list keeps moving upmarket. Prices on the luxury rails hold firmer than the value anchors — the 50-70% cuts sit on the clearance walls at the rear of each boutique.
Simon's free VIP Shopper Club continues to add register-level discounts at participating stores across its Premium Outlets. The list of participating tenants changes monthly, so pull the current offers on your phone in the car park.
New England's largest outlet center has cycled several units this year, keeping its mix of premium fashion and value anchors. Weekend queues at the biggest anchors are still the constraint; the coupon book is worth collecting at the information desk before you start.
Check the online price for the brands on site before you commit in store — every link is tagged.
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6 hotels sit within six miles of the center, the closest Pineapple Inn and Housing Center at 0.6 mi. Distances are straight-line from the published address, so allow a little more by road.
Longer bars mean a closer bed. 3 of these are within a mile — close enough to leave the car parked for a second run.
Williamsburg Premium Outlets is generally open 10:00 AM – 9:00 PM Monday to Friday, 10:00 AM – 9:00 PM on Saturday and 10:00 AM – 7:00 PM on Sunday. Holiday hours differ — confirm with the center before travelling.
The center has 120+ stores. We list 120 of the most-searched brands, including Nike Factory Store, Coach Outlet, Michael Kors, Polo Ralph Lauren.
It is one of the stronger outlet destinations in Virginia, with savings typically between 25% and 65% off retail. Shoppers rate it for colonial williamsburg area and near busch gardens. The deepest cuts land on holiday weekends and during end-of-season clearance.
5715 Richmond Rd, Williamsburg, VA 23188. Nearby: Colonial Williamsburg (5 mi), Busch Gardens (3 mi), Jamestown Settlement (10 mi).
Carryover stock from a brand's mainline is genuinely discounted. Some outlet product is made to an outlet-specific spec, so check the label and compare the online price before committing to a big purchase.
Ask at guest services or the information kiosk for the current coupon booklet, and join the center's VIP club before you arrive — digital coupons often beat the printed book and stack with store promotions.
Leesburg, VA
Located in the heart of Virginia wine country and the charming historic town of Leesburg, this premium outlet center draws shoppers from the D.C. metro area seeking designer brands at outlet prices.
Norfolk, VA
Norfolk Premium Outlets is Simon Premium Outlets's outlet center in Norfolk, Virginia, with 67 stores currently listed on the operator's own directory. Anchor labels include adidas Outlet Store, American Eagle, Armani Exchange Outlet, Banana Republic Factory Store, Brooks Brothers Factory Store. Store rosters, published mall hours and the center phone number here are taken from the operator's first-party site and refreshed by our nightly verification run.
Woodbridge, VA
Virginia's largest outlet and value retail destination with 200+ stores under one roof. Located just 30 minutes south of Washington D.C., Potomac Mills is one of the most-visited malls in the mid-Atlantic region, drawing millions of shoppers annually.